8. Seo and how it is used
Search engine Optimization (yoast.com 2023) is the process of refining your web pages so that they appear frequently in Google and other results from search engines. The premise underpinning SEO is that by making your page as effective as possible, you may improve your ranks and appear among the search queries that people see at first. It will increase traffic to your website and clicks.
How it is used.
According to Sherman (2020) In order for SEO to operate, your website should undergo specific design and content modifications that make it more appealing to search engines. You do this with the anticipation that the search engine will list your website first on the results page. Google's algorithm considers hundreds of ranking indicators when determining which websites to include in the search results and in what order, as we just discussed. Although it is hard to update your website to accommodate every user, there are a number of best practices you may adhere to. According to webfx.com (2023) A search engine must crawl and index information before it can identify which of it is the most pertinent.
1. Crawling.
Crawling is the process used by search engines to discover and find however both new and old web pages. Internal linking and backlinking are essential to SEO because crawlers, also known as spiders, employ links to find and re-find material.
2. Indexing.
In order to deliver content from the web as search results, search engines utilize indexing. Crawling is preceded by indexing. A search engine will index the majority of pages, but spam, prohibited, or duplicate pages are rarely retrieved.
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