19. Discuss the 4Ps of marketing, establishing and focusing on the ones most relevant to your project

 According to Alexandra Twin(2022) states that the 4Ps of marketing include;

1. Product
2. Price
3. Place
4. Promotion

Product

The first P of marketing stands for product, which is used to describe a good or service that satisfies customers' wants or requirements. For consumers to have full trust on a product you are trying to sell, you one needs to have a clear and thorough understanding on the kind of product you want to sell.

Price.

Similar products and brands may need to be positioned differently depending on the varying price points. We can start figuring out the pricing once we have a complete grasp of the product we are offering. The pricing choices we make will have a big effect on things like profit margins, supply and demand, and marketing tactics.

Promotion

In order to educate consumers about a product and set it apart from the competition, promotion includes a variety of techniques. Advertising, social media marketing, email marketing, search engine optimization, video marketing, and other forms of marketing are included. Each should be carefully considered and provided in order to guarantee the highest return on investment.

Place.

The concept of place involves deciding where the product should be sold in physical stores and online as well as how it will be presented.